BA, one of the largest and most respected manufacturers of kitchens and bedrooms in Europe, has announced its Blossom Avenue brand will be endorsed by Architect, Patrick Bradley in 2020.
The firm, which is celebrating 30 years in UK manufacturing, launched the new kitchen and bedroom brand at the end of 2019 to promote their full bedroom and full kitchen offer available throughout their extensive dealer network.
The multi-award-winning architect is most famous for his Grillagh Water House, described by Kevin McCloud of Channel 4’s Grand Designs programme, as his favourite Grand Design in all of the 20 years the series has aired, earning him the accolade of Kevin McCloud’s Grandest Design in 2019.
Patrick, who lives close to the BA Cookstown facility, says he relates to the local business which continues to innovate and put quality and design first; “Construction businesses are under ever more intense pressure to deliver sustainability, quality design and durability particularly in the housing sector.
“I believe BA and their new brand Blossom Avenue is of the kind of quality which immediately reassures builders as well as buyers. I am impressed by the finishes and material choices and the manufacturing standards are among the highest I have seen.”
The well-known and popular architect who works on high end residential, housing, office and leisure projects across Great Britain and Ireland will feature prominently during product launches, retailer events, trade shows and in marketing collateral.
The Northern Ireland firm established in 1990 and which now has three significant sites in Cookstown, Co Tyrone, Doncaster and Rotherham in Yorkshire, has launched the brand to strengthen their retail partners’ offering, providing one of the largest collections of contemporary, classic and traditional kitchens and bedrooms in the marketplace today.
Nuala Brady, head of marketing at BA, says the partnership with Patrick Bradley is strategically significant; “This is a tight field in which top brands have worked hard to achieve profile and market position. Patrick Bradley brings successful business, a unique sense for design and its application to the Blossom Avenue brand, for which BA is pursuing a strategy to embed it firmly and quickly among the independent retail sector as well as through consumer channels as much as possible.”
“Our network of retailers will want to see this and with the added power which Patrick brings to our message, we look forward to the Blossom Avenue brand experiencing its predicted growth throughout 2020.”
Patrick will be at KBB Birmingham in March to launch the latest Blossom Avenue designs to the hundreds of retailers in attendance, as well as celebrating 30 years of BA’s successful business throughout the UK. On the BA stand (O90, Hall 17), visitors can be some of the first to see the brand’s new product, meet with the sales team, experience the new product development area as well as the complete bedrooms range.