Why you need to use Twitter in the KBB industry

Even as social media continues to grow and blossom as a useful business tool, many companies in the KBB industry still choose to put most of their marketing budget towards traditional customer communication and marketing methods. Failing to plunge into the realm of digital marketing – which more often than not proves to be highly beneficial to small and large businesses alike – is likely to result in reduced quality of customer relationships and engagement.

Social media plays a significant role within digital marketing. In many cases, it’s the most direct way to communicate and interact with customers. So now is definitely the time for BA resellers to start fully utilising social media channels, with a particular focus on Twitter.

When used effectively by BA resellers, Twitter can build company awareness, enhance brand reputation and help to connect and engage with their target audience. It is an easily accessible social tool that BA resellers need to be actively using. Like any other social media application, the more a BA reseller decides to put in to Twitter, the more rewarding it will be for both them and their customers.

So how do I do this?

  1. Create engaging content. Write content that is interesting and relevant to your target audience. Don’t just post monotonous content for the sake of having something to colour your Twitter feed.
  2. Don’t over-post. Clogging up your customers’ Twitter feed with unnecessary and sales-oriented messages is likely to result in many of them choosing to un-follow your company page.
  3. Interact with customers when appropriate. Creating a sense of community online requires two-way communication. So make sure to respond when questions are asked and positive (or negative) feedback is given to you by your customers.

Let us know how you get on with your new found friend – send us a tweet @bacomponents.

Written by: Clara Maybin